Social Media Marketing

How Facebook Shops Can Help Your Business

In the past few days, Facebook has begun this with the introduction of Facebook shops and Instagram shopping. Here are a few things that you need to know before starting.

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Remarketing Funnels Explained

The different stages of a sales funnel can be used to shape your campaigns, particularly for products or services where people have to consider the purchase for a few weeks, as opposed to quicker impulse buys.

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How to Get More Clients Through Facebook Lead Ads

Of the various ways to boost your business, Facebook Lead Ads is one of them. We explore the different ways Lead Ads can bring in more clients and enquiries to your biz, so you can be confident that with some easy planning and setup, this marketing tactic can bring customers straight to your door.

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To Bot or Not? Is a Chatbot Right for Your Business

With chatbots a major focal point of 2019 digital marketing strategies, we explore their effectiveness, their limits and the process of selecting an effective system.

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How Influencers have Changed the Face of Digital Marketing

If you’re one of the 2 billion people using Facebook or Instagram on a daily basis or an avid watcher of YouTube personalities, you have undoubtedly seen influencer marketing in action. Influencer marketing is a relatively recent phenomenon that involves a partnership between a business and a selected person with a dedicated online following.

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How Facebook’s News Feed Ranking System Works in 2018

If your business is utilising the power of social media marketing to engage with your customers, you’re likely to care about engagement. Numbers around how many people are liking, commenting and sharing your posts will have a direct impact on your Facebook success

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Location-Based Advertising: Reach Your Ideal Customers at the Best Time and Place

It’s midday on a Tuesday and you’re taking your lunch break in Downtown Auckland. While looking out for a place to eat, you’re simultaneously browsing on your phone. As you’re scrolling through, you notice an ad for a cafe you’ve always been meaning to check out. You get excited, unfortunately, it’s over in Ponsonby.

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