Logo – the emblem or wordmark associated with your brand. Your logo should be memorable, scalable, and have a touch of personality. Your logo is just one ingredient to your branding as a whole, and should fit cohesively with your overall brand image.
Things to consider:
- Colour: Different hues and tones have certain associations that could help show the personality of your brand. Softer, pastel tones have a different feel to stark black and white. Colour psychology is a great tool for logo and branding.
- Scalable: Your logo might look great on paper, but what about inside that tiny Instagram circle or as a favicon? Some brands choose to use a combination of a workmark and an emblem together, or a few variations of the same logo – portrait, landscape, and icon for example.
- Personality: Define the identity of your brand. Is it sophisticated and luxury? Laid-back? Masculine, feminine or unisex? Defining the identity of your brand will depend on your audience. Define both and your branding should visually communicate these.