SEO and Analytics
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Auckland SEO Services
If your company has a website, you should have a Search Engine Optimisation (SEO) strategy. With so much of today’s commerce being done online, you are losing money if your website has not been optimised to make sure it ranks highly in Google.
You might have heard about SEO before and maybe even know the basics. You’ve probably had hundreds of cold emails from SEO ‘experts’ about how they can ‘juice’ your SEO to get you great results.
Flow are an Auckland SEO services company who understand Google NZ. We not only know exactly what it takes to get you ranking high on page one, but also how to boost search terms which will drive you relevant, qualified leads.
Search Engine Optimisation (SEO) is exactly what it sounds like. It’s the use of techniques to optimise the way your website appears in search engine results pages. Simply put, a well-implemented SEO strategy will get your website to rank higher in search results.
Millions of New Zealanders and billions of people from around the world use search engines when they are looking for a specific product or service to buy, or a solution to solve a problem they have. If your company ranks highly in search results, there is a better chance they will buy your product or service.
Google uses a unique algorithm to determine the placement of search results, which they update over 800 times a year. This means that if you want to stay ahead of your competitors SEO is something you have to invest in and keep a close eye on.
Simply put, a decent organic strategy will make it so that your website appears naturally in Google search results for certain search terms customers use. An SEO strategy allows you to passively market your website to pre-qualified customers who are actively searching for your product.
Successful Search Engine Optimisation (SEO) involves maximising both your On-page SEO and Off-page SEO.
is how well your website is optimised for the most popular search terms (keywords) that relate to your business. This is heavily content-focussed (on-page text), but also includes technical elements like site tagging, URL structure, headings, site structure, and internal linking.
Refers to how much authority your domain holds in the eyes of Google. This authority is mostly determined by other websites relevant to your business that link to your website. Google treats these links as votes of confidence that your website is a good source of information on a search term.
By building this authority through content marketing you can establish your website as an authority in your business niche. This will allow you to release future products and services and have these rank well instantly on Google search, as you have built up your domain authority through your SEO program.
There is also non-organic (paid search) marketing that can be done using Google Ads (previously called Google AdWords). When you buy Google Ads, they will appear at the top of Google searches for the keywords you want it to. Many people tend to scroll past the paid ads at the top, so your best bet to maximise visitors is to have both organic and paid search well covered.
A well-executed SEO strategy is a long-term investment that will deliver great results over a long period. Here are the four top benefits of SEO:
A good SEO advertising strategy helps you to become a ‘thought leader’ in your industry. When prospective customers search for information related to the products and services you sell, or the industry you are in, then it is a big advantage if your content ranks at the top of those search results. This is known as an inbound marketing strategy because you are providing customers with useful and relevant information when they are looking for it, as opposed to pushing your advertising message at them. The result will be much more high-quality traffic to your website.
If you are deemed by Google to be the best search result for a particular search term, then you will receive a steady flow of website traffic for a long time. All you have to do is create quality content and understand how to optimise that content for SEO. It can require an investment up front and an ongoing commitment to keep improving your content, but the long-term benefits far outweigh these costs. Over the longer term, you’ll get a lower cost per lead than solely focussing on paid media.
A well-executed SEO strategy also involves link building. This will result in your website being linked to by lots of other high-ranking websites and, as a result, it doubles as a public relations (PR) strategy. If lots of well-known publications or websites write about your company and link to your website, this will result in even greater exposure.
When you search, often the top results will be paid ads (known as pay per click – or PPC ads). However, research has shown that over 70% of searches result in the user clicking on an organic search result and not paid ads. The simple reason for this is that users have learned to click on organic search results first, before paid ad placements. If you can be ranked organically on the first page of results for keywords and terms that your prospective clients are searching for, you will get much better results than just using a paid advertising campaign. The best approach is to have a focus on both SEO and PPC.
Most marketers today are using search engine optimisation as a marketing strategy. This means if you and your company aren’t optimising your website and taking advantage of all of the latest SEO strategies, you can be sure your competitors are. The best way to combat this is to have your own SEO strategy and to work with an experienced agency like Flow to help you do it. Before you know it you will be ranking higher than your competitors and bringing in more quality leads and revenue as a result.
Flow is one of Auckland’s top SEO agencies – we have helped thousands of NZ businesses with their online marketing needs. We approach SEO from a smarter, more analytical perspective and tailor our SEO services packages to suit a range of different marketing budgets.
Before undertaking an SEO program, we closely examine your industry, investigate your competitors and identify searches that will deliver you the best website traffic with the least competition. Our goal is to attract website visitors who will go on to purchase your product or service, or make an enquiry.
We don’t just throw your money at high volume searches if we don’t believe your budget has a realistic chance of outranking your competitors. Flow strikes the perfect balance between targeting search phrases that are popular but not insanely competitive, giving you the most out of your SEO budget.
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