Website creation with Flow

The constantly evolving nature of all things web can become complex to manage for any CEO, business owner or marketing exec. Flow is here to make your life easier – we can build your online presence, then (if required) create + implement a digital strategy to complement it, so you can focus on what you’re best at, and together we’ll crush your competition.

 

There are thousands of online tools that can grow your business, that are often not being used correctly – or not being used at all – but it all begins with having a seamless website experience for your customers or clients to engage with.

 

We have two ways of building websites:

Project Based

One-off project-based website redesigns are ideal for companies looking to get an aesthetically pleasing site that delivers results within a relatively fixed budget. This is the most common way of doing things and the process we have developed (outlined below) provides for a smooth process for all stakeholders involved.

 

We’re huge believers in the power of collaboration. The more fluid our communications, the more powerfully we can achieve your goals.

Growth-Driven Design

The best websites are the ones that are constantly being improved upon, every single month. With this approach, we aim to get the basics up and live as efficiently as possible, then having a monthly retainer allocation of Flow’s time for copywriting/new content creation, conversion rate optimisation and ongoing website improvements.

 

Growth-Driven Design produces reliable month-over-month growth. Your website becomes stronger as you continue to measure, iterate and act.

Each business has different requirements – the best way to kick things off is to have a quick chat and discuss your goals.

What to expect working with us

Flow takes a collaborative approach to design and development. We strive to understand your market, your audience and your core business drivers in-depth, so that we can correlate every design and engineering decision directly back to helping you achieve your business goals.

 

We’re huge believers in the power of collaboration. The more fluid our communications, the more powerfully we can achieve your goals. To deliver this outcome, our process has five stages:

1. Research:

We begin by performing a rigorous audit of your market space. Who is the core audience? What are their concerns and values?
Who are your competitors? Are there any websites out there, with features you’d like a version of?

 

Info and insight is marketing gold in the planning phase. Here we like to uncover as much as possible in order to create an experience that both client and end-user will be thrilled with.

 

Once we’ve done our research, we’ll create an initial scope document, outlining key dates and direction, for your records.

3. Design:

Once we’ve agreed on which pages are required, the design team steps in to create high fidelity visual examples of the site’s core pages, considered a first draft for the client to view and offer feedback.

5. Launch & Measure:

Finally, we go live to the world and measure the return on investment for you, with detailed analytics. If required, our team also has the skills and capacity to drive new visitors to the site, and achieve desired results for the client whether it be lead generation, sharing ideas or online sales.

COCOOIL Web Design

Using a dynamic process, Flow has made updates and changes to COCOOIL's website over time after launching in 2017, to improve the site as the brand grows and changes, and work with site monitoring to improve user flow and conversion rates based on data collected. This includes;

  • New products and changes to existing products.
  • Improvements to navigation, shopping experience, user flow, and checkout process based on analytics data and web use.
  • Integration of new technologies or payment options as these become available in a fast moving digital world.
  • Promotions taking place periodically.
  • The expansion of the brand to other geographic locations with stockists and affiliates.
  • Updates to images, social proofing, and content periodically to keep things fresh.


COCOOIL Web Design

Using a dynamic process, Flow has made updates and changes to COCOOIL's website over time after launching in 2017, to improve the site as the brand grows and changes, and work with site monitoring to improve user flow and conversion rates based on data collected. This includes;

  • New products and changes to existing products.
  • Improvements to navigation, shopping experience, user flow, and checkout process based on analytics data and web use.
  • Integration of new technologies or payment options as these become available in a fast moving digital world.
  • Promotions taking place periodically.
  • The expansion of the brand to other geographic locations with stockists and affiliates.
  • Updates to images, social proofing, and content periodically to keep things fresh.


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