

Using a dynamic process, Flow has made updates and changes to COCOOIL's website over time after launching in 2017, to improve the site as the brand grows and changes, and work with site monitoring to improve user flow and conversion rates based on data collected. This includes;
- New products and changes to existing products.
- Improvements to navigation, shopping experience, user flow, and checkout process based on analytics data and web use.
- Integration of new technologies or payment options as these become available in a fast moving digital world.
- Promotions taking place periodically.
- The expansion of the brand to other geographic locations with stockists and affiliates.
- Updates to images, social proofing, and content periodically to keep things fresh.