Keyword match types are search parameters put around your keywords within Google Ads, to control which search queries trigger your ads to appear. To be able to use Adwords effectively, keyword match types need to be utilised correctly.
Do you want a foolproof strategy to get to the first page of Google? Look to the stars.
If you have a business in 2018, you either have a website or you need one. With almost everyone making multiple searches every day for things they want to buy, do or see, a digital business presence is the new norm. If you aren't visible online, you won't exist to a huge number of people.
It’s midday on a Tuesday and you’re taking your lunch break in Downtown Auckland. While looking out for a place to eat, you’re simultaneously browsing on your phone. As you’re scrolling through, you notice an ad for a cafe you’ve always been meaning to check out. You get excited, unfortunately, it’s over in Ponsonby.
